Press Release: Toronto City Council Votes Decisively In Support of Mirvish+Gehry Toronto

July 10, 2014


TORONTO, July 10, 2014 – With today’s vote at City Council supporting Toronto Planning staff’s recommendations to approve the current application plan for the Mirvish + Gehry Toronto development, the team expects to continue to work with Council, staff and local stakeholders through the remainder of the development process, before launching the project.

“Today’s decision by Council was obviously a necessary step in this lengthy process,” says Mirvish Enterprises’ David Mirvish.  “While we believe today’s vote was first and foremost an endorsement of our vision for the site, lead by our architect Frank Gehry, we also believe that it is a clear endorsement of the city’s development process and staff’s demand for consultation and collaboration among the stakeholders.  Through an iterative process, a myriad of ideas were considered leading to a better project, and we are pleased that today, City Council agreed.”

The Mirvish + Gehry development team, lead by Peter Kofman (of Projectcore Inc.), has spent nearly two years engaged in an iterative and collaborative design and urban planning exercise with city staff and local politicians, highlighted most recently by an intensive and detailed consultation with local stakeholders as part of a city-appointed working group process.

The process resulted in a revised application that features two iconic towers and an enhanced public realm, includes both space for a new art gallery for the Mirvish Collection and new campus for OCAD University, manages to both preserve the Princess of Wales and Royal Alexandra Theatres, and protects many of the architecturally significant heritage components of the current site.

“The process we so fully engaged in has led to a more evolved scheme and a more refined approach to the development site,” says Peter Kofman, adding that he believes the planning process ultimately created the conditions for a positive staff report and approval from Council.  “Today’s vote was a critical step in the development process.  We look forward to working with the city through the rest of the process, before moving ahead with our sales and marketing program in the near future.”

SOURCE Projectcore Inc.

For further information:

Peter Kofman, P. Eng    
Projectcore Inc.      
(416) 363-9066  


Danny Roth  
Brandon Communications Inc. 
(416) 850-0614/(416) 414-9064