Toronto City Council Votes Decisively in Support of Mirvish+Gehry Toronto

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Toronto, July 10, 2014 – With today’s vote at City Council supporting Toronto Planning staff’s recommendations to approve the current application plan for the Mirvish + Gehry Toronto development, the team expects to continue to work with Council, staff and local stakeholders through the remainder of the development process, before launching the project.

“Today’s decision by Council was obviously a necessary step in this lengthy process,” says Mirvish Enterprises’ David Mirvish.  “While we believe today’s vote was first and foremost an endorsement of our vision for the site, lead by our architect Frank Gehry, we also believe that it is a clear endorsement of the city’s development process and staff’s demand for consultation and collaboration among the stakeholders.  Through an iterative process, a myriad of ideas were considered leading to a better project, and we are pleased that today, City Council agreed.”

The Mirvish + Gehry development team, lead by Peter Kofman (of Projectcore Inc.), has spent nearly two years engaged in an iterative and collaborative design and urban planning exercise with city staff and local politicians, highlighted most recently by an intensive and detailed consultation with local stakeholders as part of a city-appointed working group process.

The process resulted in a revised application that features two iconic towers and an enhanced public realm, includes both space for a new art gallery for the Mirvish Collection and new campus for OCAD University, manages to both preserve the Princess of Wales and Royal Alexandra Theatres, and protects many of the architecturally significant heritage components of the current site.

“The process we so fully engaged in has led to a more evolved scheme and a more refined approach to the development site,” says Peter Kofman, adding that he believes the planning process ultimately created the conditions for a positive staff report and approval from Council.  “Today’s vote was a critical step in the development process.  We look forward to working with the city through the rest of the process, before moving ahead with our sales and marketing program in the near future.”

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For more information, contact:

Peter Kofman, P. Eng                                                            

Projectcore Inc.                                                                     

(416) 363-9066                                                                                       

Mirvish+Gehry Team Works Together with City Planning


Over the past few months, Projectcore Inc. has been working hard with City of Toronto planning staff to produce a project that Toronto can be proud of. On Tuesday May 27th, the fruits of this labour were unveiled to the public at Metro Hall. Here’s what some of the media have been saying about the fresh, new design…


Revised Mirvish+Gehry Design saves PRincess of Wales Theatre: HumeSource: Toronto Star. Click on the image to read more.


Tara Perkins Capture

Source: The Globe and Mail. Click on the image to read more.


Discussing Building Tall in TO #TallTO


As explored in Projectcore President, Peter Kofman’s recent guest posts at New In Homes, last week we hosted our second Twitter chat focusing on building tall in Toronto. With questions about the benefits and challenges of living in tall buildings, as well as their suitability for Toronto’s future growth, participants shared their thoughts and experiences, including their vision for the future of Toronto’s tall buildings.


Didn’t get a chance to get involved? Send your tweets to @MirvishGehryTO with the tag #TallTO and let us know what makes tall buildings work in Toronto.

Check out some of the highlights below: